Zed Jellicoe
UX & Product Design
15+ Years of UX & Product Craftsmanship
Research-Driven Insights &
Strategy
Bringing Deep Knowledge of Cognitive Psychology & Behavioral Design
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Delivering Measurable UX at Scale, through Product Experiences Rooted
in Research
Designing Systems That Influence Behavior and Drive Business Outcomes
Designing for Cultural Usability & Complex Scalable Systems
I design products in environments where constraints matter, regulation, culture, scale, and behavior. My work sits at the intersection of UX research, cognitive psychology, and product strategy, helping teams make confident decisions in complex systems.
I’ve led research and design across fintech, super apps, government platforms, and AI-driven experiences, with a focus on adoption, trust, and measurable outcomes.
Crafting Next-Gen User Experiences
Selected Case Studies
A curated selection of research-led product work across fintech, super apps, government platforms, and AI-driven experiences.
Each case study focuses on the problem context, key decisions, and measurable outcomes, highlighting how research, cognitive psychology, and product strategy translate into real-world impact.
How I Create Value
Research Driven UX Design
Cultural Usability & Scalable Systems
I use research to reduce uncertainty and guide product decisions in complex environments.
My work combines qualitative and quantitative research with cognitive psychology to uncover real user needs, inform design direction, and ensure solutions scale across markets, cultures, and constraints.
Product Strategy & Leadership
Cross-Functional Collaboration
I partner closely with product, engineering, data, and business teams to align user needs with business goals.
From early discovery to delivery, I help teams make clear trade-offs, prioritize effectively, and build products that drive adoption, trust, and long-term value.
Cultural Usability Insights
Designing for Real-World Contexts
I design products that adapt to cultural, linguistic, and contextual differences without fragmenting the underlying system.
This enables teams to scale products across markets while maintaining usability, trust, and coherence.